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How to Make Money on Snapchat in 2022: Your Ultimate Guide

With the rampant growth of social media platforms sprouting up almost everywhere, freelancers are scrambling for super cool ideas to earn whilst on social media. Popular platforms like YouTube, Facebook, Instagram have paid in excess of millions to freelancers.

Whilst freelancers are increasing in numbers, opportunities to make money off popular social media platforms are being reduced, but there are still popular social media platforms with vast yet untapped earning opportunities like Snapchat.

Whilst Snapchat is immensely popular, has a great user interface, is beginner-friendly, freelancers can make money whilst on Snapchat. In this article, we get to explore super cool ideas to make a living using your Snapchat application.

Snapchat is an American multimedia instant messaging application developed by Snap Inc. Initially, Snapchat was released in September 2011. Snapchat launched their android application on October 29, 2012. One of the core features of Snapchat is that multimedia and messages are usually available for a limited time before becoming inaccessible to their recipients.

Snapchat is now available on the Google Play Store.


9 Superb ideas to Make Money on Snapchat

Unlike most social media platforms like Instagram, Twitter, and Facebook where your posts can remain forever, Snapchat is unique for its emphasis on time limitations. When you make a post on your Snapchat application, it stays live for just up to 24 hours before it disappears. This unique feature provides different opportunities and ways to use Snapchat for businesses to make money on the platform.

1.   Promote products

Snapchat can be used to promote niches, physical and digital products. Similary to Twitter or Facebook, Snapchat is an excellent platform for affiliate marketers. You will need a substantial fan base on Snapchat to increase your income considerably. Even with a few number of people following you, it’s still possible to promote products and make money.

2. Snapchat ads

Snapchat’s ads are definitely one way to rack in money if you can advertise. Snapchat is a popular social media site for advertisers as it has a high click-through rate. Any business model owner or freelancer can use Snapchat ads to reach their target audience and spread awareness about their products and services. Snapchat provides a lot of advertising options to make the process simple and easier. Their full-screen video and image ads are really effective in attracting new and existing users. Snapchat also comes with an ads manager, which is very handy in managing a lot of ads run on the site.

3. Story takeover

Snapchat story takeover allows freelancers with recognizable names/brands within their niche, to take advantage of story takeovers to increase their income. With story takeovers, freelancers are able to take control of a company’s account and post sponsored content for its users.

4. Sponsored lenses

The efficient use of Augmented Reality (AR) sets Snapchat apart from other social media platforms. The sponsored lenses were designed to help businesses promote their products. Whilst anyone can use the Snapchat lenses feature to increase sales. Statistics show that users prefer sharing lenses, thus helping businesses gain more exposure.


Lenses are used to and can transform or filter the way you look and everything around you. Users can add fun effects to your selfies or use stickers, which can be seen or sent to your family or friends through stories.

5. Geofilters

For entrepreneurs or small businesses or anyone hosting an event or launching a new store, Geofilters help you build more. Product awareness to your target audience and location. Snapchat gives both personal and business options to create geofilters. To create a business geofilter, you must have and include your company trademark or brand logo.

6. Snachat ads for business

Marketing through Snapchat is quite different as compared to marketing on other social media channels like YouTube, Facebook, Twitter e.t.c. Many brands that advertise through Snapchat may not fully understand Snapchat advertising, hence freelancers can help them reach maximum exposure since the majority of their target audience uses this site. With proper advertising knowledge, freelancers can earn a few extra dollars extra by creating Snapchat ads for businesses.

7. Snaps

Using snaps, you can directly advertise your products and services through Snapchat. Snapchat for business is especially useful and ideally optimized for every business regardless of size for them to reach their target audience with ease. There are various customization options businesses can explore to make the most of this feature, including emojis, filters, and drawings, to name a few.

8.Posting on Events

Another way to make money on Snapchat is by capitalizing on popular events and activities. For instance , freelancers can add their snaps to stories such as Coachella. So doing allows your business to be able to reach users who follow the event. This can draw traffic and increase your number of followers and successful leads.


9. Snap spotlight

Realizing the growing popularity of Snapchat, it has launched a new feature that can help users and or freelancers make good money. Snapchat Spotlight just like Instagram Reels allows users to upload and submit their short videos and stand a chance to earn almost $1 million per day.

Snap Spotlight is the key to making money on Snapchat. Snapchat’s freelancers can submit videos for a chance to earn a share of $1 million every day. It’s the same with YouTube – the number of views decides how much you earn.

Some ways to make money with Snap spotlight


●     Create viral content

Snaps that go viral on Snapchat stand a better chance of earning a share of $1 million dollars every day. All because Snapchat’s calculations are calculated based on reach and number of views. That’s why, it’s important to focus on creating viral content, this can help you make more money.

●     Produce Original Content

With millions of users, Snapchat has a lot of content producers who create snaps almost every day. To stand out and make sure your snaps go viral, focus on creating original content, this can be achieved by adding creative elements such as GIFs.

●     Add Hashtags

A number of views are a key measure to succeed with Snapchat Spotlight, it’s important to make sure your target audience sees your snaps in large numbers for maximum earning on calculation. Snapchat even recommends using hashtags to ensure your snaps reach the right target audience.


●    Avoid Promotional content

One of the requirements to submit a Snapchat Spotlight is to avoid posting promotional or sponsored snaps.

How to Boost your Snapchat earnings?

If you can do any one of the above methods on Snapchat, then you are on your way to becoming a superstar Snapchat freelancer. Snapchat over the years has become so popular as a social media site among content creators. A large number of influencers of various age groups are using the site to accumulate more to their earnings. Here are some tips to help you maximize your income as well.

●    Boost Your Followers

To boost the number of people who follow you, you need to focus on several things that may include content available, frequency of posts originality e.t.c. You need to be an active Snapchat user to boost your followers, as the feature works for active users only. More importantly, you need to engage, study your target audience to create content that resonates/ bonds well with them.

●    Network on Social Media Message Boards

To build your brand or presence on Snapchat, you need to be able to network on social networking message boards where you can share information with other members about your products or services.

●    Connect to Other Social Media Platforms

Succeeding on Snapchat requires a lot of people to follow you. That’s why it’s very important to get as many people to start following you as soon as possible. You can start an initiative where you ask your followers on other platforms to start following you on Snapchat. You can also use your Snap code to entice people on your friend’s list, Twitter, or any social media platform to follow you.


●    Learn from Other Snapchat Users

If you are new to Snapchat, follow popular users, this helps you gain knowledge into how the site works. You can get inspiration for content or niche, and even explore collaboration to expand your fan base.

Requirements to get paid on Snapchat

To become eligible to start earning money on Snapchat, you have to have at least 100 subscribers and must have a snap profile for 1 week. Each influencer is given the “Fan bytes Score” which helps determine how much money they will receive from advertising. For example, users with 25,000 followers may expect to earn about $2,000 monthly. Users who have 150,000 or more followers can expect to earn $8500per, per month.

Highest-paid Snap chatters like Cam Casey are making millions per month. Katie Feeney, an 18-year-old Snap chatter, earned over one million dollars in the past two months by posting unboxing videos and funny content.

Also, mini-influencers make up to $20 per 1,000 followers for every post they share on Snapchat. On Spotlight, users can make a cool $250 at least per snap. The payment is made within a week of having posted the video.

Friendly conclusion

Snapchat is ideal for freelancers as it provides a vast array of untapped opportunities to make money online. With an improved array of designs and tools, freelancers or businesses can reap immensely.


Hi, I am Sadhana and thank you for stopping by to know me. I am a work-at-home mom of One Cute Baby and a firm believer in making 'working from home' success for everyone.

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