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The Venmo Business Model: How Does Venmo Make Money?

The Venmo Business Model: How Does Venmo Make Money?

You wouldn’t argue with me if I said that smartphones had replaced wallets for millennials. Cash has long since vanished. As per a survey of millennials, 20% of respondents did not make a cash payment of more than $5 in the previous month. Most recent and current mobile payment systems, such as Venmo, will be relieved to hear this.

“Just Venmo Me” is not only a common phrase between millennials in the United States, and it is also a part of the shared culture movement that this organization has ushered in. This digital payment platform is among the most common in the United States. Venmo leads the industry, according to Lend Edu’s study, with about 44% of the market share. The combination of the Venmo business model and the very first competitive advantage is the justification for this achievement.

What Is Venmo?

Venmo is a decentralized cryptocurrency (digital wallet) that allows people to send and receive money through the firm’s app. Users could also pay at select retailers with Venmo, including digitally (through the Pay To Venmo module) or with the business’s debit card.

Venmo makes a profit from its Pay Through Venmo service, Quick Transfers, exchange and redemption fees, currency interest, check cashing fees, and partner incentives through a cashback scheme for debit cardmembers.


Venmo, which was established in 2009 and is based in New York, quickly became popular with its largely millennial customer base. Braintree purchased the firm for $26.2 million in 2012, and PayPal bought it for $800 million per year later. Venmo’s software is currently used by almost 70 million users per month.

What about the Paypal?

PayPal is a very well digital transactions network that allows companies and customers to make online transactions, via smartphone applications, or in person all over the globe. You could use PayPal to pay bills, send and collect funds and approve payments, among other items.

How Does Venmo Work?

Venmo operates by allowing you to connect your bank or credit card account to the app, which then allows it to process transactions. If you’ve had a balance, you can make transactions using your bank statement, credit card, or application. You’ll be asked to add people to your mate’s list after making an account to make it easier to pass money the next time you have to. Any time you make a transaction, the app attaches it to an emoji-filled communicative loop as a memo. 

Each user could then see what and with whom their buddies have spent all their money. However, because of the amount of data that can be viewed, this social aspect has been contentious and under criticism. Each transaction is immediately exchanged online, even though the total is not shared.

The Venmo Business Model 

The mobile app has some of the most ingenious business models designed especially for millennials. Aside from assisting consumers with one of the most uncomfortable activities – bill separation – the app’s user interface also features a shared newsfeed that allows users to share and access their friends’ transactional histories in a friendly way.


Venmo’s popularity can be attributed to the fact that its business plan was the first to address the problem of bill splitting. Users had to struggle with outstanding payment even before application because payments were made with cash, and that isn’t always available, and documents, that took a long time to clear. The inherent unpleasantness of having to ask people to pay was also addressed in the software’s operating model.

How Does Venmo Make Money?

After building a Venmo account, you’ll be able to enter payment details, such as a US banking account or a Visa or Mastercard card, and enjoy transmitting.  Since making an account and then using the Venmo app are both free, how can Venmo Make Money? Fortunately for them, the firm has established a solid market plan and defined a few revenue sources.

The first one is the cost of using a credit card. Venmo has its account scheme, and that there are no withdrawal costs if they want to use their Venmo balance. When customers pay with a debit card or their connected bank account, the very same rules apply. Venmo will take a small amount while customers pay using a credit card. When using credit cards, Venmo charges 3% of the final purchase value.

Merchant Fees are the second way they can make money. Paypal’s procurement of Venmo has been immensely helpful in this respect. Venmo is now accepted by all retailers that welcome PayPal orders, and there are costs connected with it. Merchants who accept these fees, including those who accept credit cards, pay about 3%.

How to Make Money with Venmo?

People can make money with Venmo by referring their buddies to use this app. Also, for each transaction, Venmo provides Rewards and gifts that could be used later by the users. 


Alternatives or Competitors of Venmo

Google Pay

Google Pay is Venmo’s most direct rival, as well as the most comparable. Both of these are free and link to bank accounts or card payments, but Google Wallet is not legal in the UK.


Consider Snapchat for the company. There is no charge, although there is a weekly limit of $250. This isn’t as fast as Venmo, as transfers will take multiple days to clear.


Popmoney is equivalent to Venmo, except the fee to send the money from a payment card or bank account is $0.95. Fiserv, a seasoned bank infrastructure supplier, is at the helm.

Apple Pay/Android Pay

Apple Pay is a payment mechanism that allows iPhone users to make payments in stores. Apple Pay is only available for iOS devices.

Is Venmo Safe?

To safe transfers, the program employs bank-level authentication and data encryption. It also has the option of setting up a pin and touch id to access the application.


Final Say

Apps for smartphones make things easier and more comfortable. Venmo may be used to supplement screening and credit card transfers with low-cost or free digital peer-to-peer payments. If more participants join the race, the competition will become even more dynamic.

Hi, I am Sadhana and thank you for stopping by to know me. I am a work-at-home mom of One Cute Baby and a firm believer in making 'working from home' success for everyone.

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