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What is AppSumo? Review & Tips for Buying Lifetime Deals

What is AppSumo? Is your business lacking visibility and suffocating growth? Then you need to find some smarter solutions to massively advertise your business to your target audience. If you are not familiar with this, then try switching to Appsumo – a smarter way to grow your business.

It’s a No.1 source or website for solid visibility, where you could get exposed to hundreds of targeted email subscribers and potential customers to take your business to next level.

Customers who have made use of this website, have come up with the most promising results just in 14 days.

So, if you are someone looking to scale your business then read on here to know more about Appsumo reviews, deals, and other major things related to this website. 

Who is the founder of Appsumo?

Talking about what is Appsumo – It’s a daily deals website founded by one of the most brilliant entrepreneurs Noah Kagan.


Around March 2010, he decided to launch Appsumo to help businesses distribute their web applications at scale. Previous to it, Noah had served for several major corporations, including Facebook, and co-founded Gambit, a very successful payments engine for social games.

Initially, Appsumo was just thought of as a side project by him to make 5000$ per month. But, today AppSumo has become more successful, and has been well-received by many individuals, startups, and settled businesses who have gravitated towards it to grow their state of affairs.

Also Read: Best List of Legitimate Work from Home Jobs Hiring Now For Reliable Income

How does it work? 

The deals offered on this website are focused on the tech world and the startup community. They range anything from software applications to marketing tools to learning courses to improve the workflow, productivity, and outputs of the developers, SMBs owners, and marketers. 

This is how it works:

  • AppSumo publishes three new software deals every week. Each deal is a lifetime opportunity where each software is accessible for a fraction of the usual annual cost. Usually 50 to 95% off of customary pricing.
  • They use and examine every single tool before selling them.
  • Each AppSumo deal has a limited estimate available and is on clearance for usually two weeks.
  • Moreover, if you are afraid of losing money, the website offers a 100% money-back guarantee within 60 days.

Appsumo – Black Friday 2021 Deals

The Biggest deal is going to fall on Nov 2020 when you have a chance to save a considerable amount of money on your wallet. The offer has valid only for 24 hours, so be conscious and make these amazing discounts. Almost you have been waiting for a year to avail this offer. Get ready to make use of it!

Black Friday Appsumo Deals

Deals offered by Appsumo

When speaking of Appsumo deals – the deals offered by Appsumo are extremely favorable for the users. They usually guarantee lifetime access to a product or service for a single investment of $49 or $39, and they are emailed every month to the inbox of 750,000+ professionals.

Noah and the Appsumo team put extra effort into growing the list by focusing on the relationship with the subscribers more than the transactions.


Besides being a deal website, Appsumo is also an energetic community of people called ‘Sumo-lings’ – who actively fight below each deal offered both on the platform and on a private Facebook group.

They also provide some software and digital products as a freebie, you should check them out to get a clear picture of how to redeem the codes. 

List of tools for which Appsumo provides deals

  • ClickMinded SEO training program – $149 (normal fee is $479)
  • Vectera online meeting Software $149 for one Year Deal (normally starts at $227 per year)
  • SerpWatch SEO platform – $59 for continuance signup (normally at least $720 lifetime)
  • Yay Images An endless library of high-quality and royalty-free stock content- $59 lifetime (normally starts at $700 lifetime)
  • Swipe Pages landing page designer – $49 for lifetime signup (regular pricing is $1044 lifetime)

Also Read: 6 Ways How Do People Make Money on Instagram: Foolproof Strategies

What is in the store right now? 

AppSumo recently launched a deal named StockUnlimited. It’s a massive stock photo library with over 1,000,000 premium assets.

Three-year admittance to StockUnlimited is typical $684, but AppSumo is running a limited-time deal that lets you have an entrance for $49 for 3 years! StockUnlimited also has tons of fonts for you to pick from and even has an audio library so it’s ideal for any visual project.

If you are a blogger, this deal is a golden spoon for you where every image is royalty-free, equipped with an editor that lets you directly customize and edit SVG and JPG images so you can have the perfect graphic every time.


Another plus is you can create custom images for your blog posts, social media posts in all sizes, and ads. 

How to use Appsumo? 

  • To get deals on Appsumo, first, you need to login to Appsumo’s website and create an account over there. 
  • Next, you may search into the browse tab and enter the Appsumo current deals section. On this page, you will find – collections, a product spotlight, and a search bar. 
  • On the left side of the page, you can filter to search for the product that responds better to your needs. Here, you can decide whether you want to look for lifetime deals or if you are also interested in recurring subscription deals. 
  • After choosing the product you require, you must decide how many codes you need.  
  • Now comes the final step where you have chosen your product, obtained the codes for it. You just have to pay for it in US dollars or any other currency you wish. But, remember you pay attention to your credit card fees if your account is on a different currency. 

Also Read: 8 Best Internet Fax Service in 2021 (Free and Paid)

Appsumo affiliate marketing

Speaking of the Appsumo affiliate program if you bring a new customer to AppSumo, they will pay 100% of their first which is around $50. Avail of 5% on all the affiliate purchases made by returning customers.

So, if you convince a previous Appsumo customer to purchase their second, third, or even two-hundredth deal you will get a nice kickback for sending them. 

Few tips for being a great Appsumo affiliate marketer

  • Be 100% informed about the product you are advertising.
  • Create high-quality content that’s comprehensive, unique, and interesting. It has to solve a major problem or question a user has about the product which they are about to buy.

Appsumo careers

Appsumo is a tech powerhouse. Few of the current Appsumo jobs openings include:  

Demand Generation Specialist

This job is focused on making a success in the lead generation process, where you need to act as a catalyst for the company’s growth by capturing new emails through giveaways, e-books, landing pages, or any idea you are good at promoting.

It’s designed for someone with a strong marketing background who can create and implement ideas to get people at the door. So, if you are a curious problem-solver with ideas to spare, then this role is for you. 


Head of the product

This job is all about figuring out the strategy and execution of AppSumo’s product to deliver business-critical innovations to the end-users.

You need to deliver and build experiences for millions of Appsumo users, create features that expand the Appsumo user base, establish frameworks and data-driven processes to promote the products, and coach and develop a team of product managers and UX designers. 

Product Manager

This job is all about taking possession of the product development process and project. From ideation to kickoff, you need to manage the development of product features, while coordinating deadlines and deliverables.

Other core duties include providing status updates to leadership and different stakeholders and driving communications with product management, engineering, and other internal teams to keep the team on track. 

Lead QA engineer

This post is all about supporting quality and striving to bring the best user experience to the AppSumo website. In this role, you will own AppSumo’s testing processes to maintain a high level of code.


Here you will be writing test plans, reporting errors, and monitoring platform metrics. This is a unique position that needs strong communication skills and the ability to work well with others to maintain and succeed in Appsumo’s strict standard of quality. 

Lead software engineer

This job is about assessing where the biggest business opportunities exist on their site and implementing cutting-edge solutions to improve their website.

In this role, you need to work on customer-facing products and watch how your code impacts millions of users within days.

All in all, this is a unique role best suited for someone who wishes to take leadership responsivities. 

Appsumo testimonials


When checking for Appsumo Review, many customers have stated that “Appsumo has been a blessing for their business”. Using this platform, you can easily score about 80-85% business revenues that too within a short period.

So, if you are a founder of a start-up with a great product or service to offer, you to substantially increase your customer base and that’s where Appsumo comes into play to hack your growth. 

Bottom lines

By now, you might have got a detailed answer on Appsumo and how it works, and why it is considered an invaluable deal for entrepreneurs. It is a trustworthy platform that offers software and digital products at mega discounts.

You can get software at almost 90% off which no other website offers. So, if you wish to get some great software deals and like to help tech companies grow their products, head over to Appsumo, create an account, and sign up for deals immediately. 


Hi, I am Sadhana and thank you for stopping by to know me. I am a work-at-home mom of One Cute Baby and a firm believer in making 'working from home' success for everyone.

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