When starting a small business, chances are you’ll be on your own during the early stages. One of the biggest hurdles at the beginning of setting up your business, and the first few months of operating that business, is how to make your business appear more professional.
A small or solo company is less likely to be trusted by customers, clients, or potential business partners than one that appears to be more established, regardless of how great its products and services are. Your business must be professional across the board. Here are some ways that you can do just that.
Your website, as well as your social media, will be one of the first places your customers look at when checking out your business.
If people visit your website and find it unappealing, then they will believe it to be unprofessional.
In a situation like this, they will likely search elsewhere for similar products or services. This is why it’s very important to develop a great website.
You’ll need to consider everything from the functionality and user experience that the website provides to the overall appearance of the site itself.
A nice-looking website is not worth having if your customers can’t use it, and vice versa. It may be worthwhile outsourcing your web design to a professional web developer if you don’t have the skill or the time to do it yourself.
Develop Quality Branding
Your branding will also play a large part in the success of your business. Good quality branding will help your business look much more professional, and it’s worthwhile outsourcing this task to a professional marketing team who you’ll be able to guide towards making something suitable for your business. It’s easy to add your design to custom beanies, t-shirts, mugs, pens, and other items that you can give away to help promote and advertise your business.
This branding can also be added to your website and social media, and even team uniforms in the future to keep everything feeling unified. Branding needs to be as eye-catching as possible while also pleasing to look at. Of course, you could make your branding bright yellow, which will definitely stand out, but it’s going to be unpleasant for your customers to look at. Your branding should also portray what your business does for added clarity.
Acquire Professional Contact Details
One thing that is often seen as a red flag by potential customers is the contact details of the company they’re researching. If your contact phone number and address appear to be for a residential property, it can be fairly obvious that you’re working from home.
While this isn’t a bad thing and can be very beneficial for a business in some cases, it’s important to at least give the illusion that you operate in an office space. Get yourself a P.O box and a professional phone number to list on your website and social media.
Not only does this look professional, but it also provides you with added security, as people won’t have your personal contact details.