Digital marketing has stolen the spotlight which was once dominated by traditional marketing. Today, businesses are adopting email marketing, SEO, content marketing, video marketing, social media marketing, and other contemporary marketing techniques to create awareness about their products and grow their brands. But, does this paradigm shift mean an end to traditional marketing?
While some traditional marketing strategies may not apply in the modern world, some can be a game changer for your business.
Want to know these strategies? We are likewise itching to share them with you.
What is Traditional Marketing?
Traditional marketing is any marketing that is done offline. This type of marketing involves using means like print, broadcast, direct mail, newspapers, radio, phone, and outdoor advertising like billboards to create awareness and boost brand recognition.
Of course, traditional marketing remains one of the oldest and most researched forms of marketing. But does that make it extinct? No. While some traditional marketing methods is ineffective in this modern era, some can make a difference in your business marketing efforts. We have listed them below.
1. Poster ads
Though old, poster ads remain one of the best ways to create brand awareness. Unlike typical digital ads, postal ads are physical, thus making them ideal for brand recall. In fact, recent research in the United States has proven that people are more likely to remember an advert they saw on a poster, especially if it is written in a compelling way.
In addition to being easy to recall, poster adverts are more flexible and affordable than their digital counterparts. They can also be used to reach older or local audiences. For the best results, ensure the posters you create are aesthetic, tailored to your audience, and captivating.
2. Event Marketing
The advent of digital technology has made it easy to make video calls and set up events with individuals remotely. While such an initiative is cool to communicate, face-to-face marketing remains the best way to grow your network and display your products.
One of the common face-to-face marketing used is event marketing. Though deemed a traditional marketing strategy, event marketing is still utilized by many marketers and business owners, some of whom call it one-on-one marketing on steroids.
With event marketing, you can:
- Reach a target audience
- Make valuable connections
- Boost foot traffic and sales
- Engage with your customers
- Get news mentions and brand exposure
- Boost your local SEO campaign with useful citations
3. Broadcasting/ Linear TV
Before the internet and social media, businesses leverage traditional media like radio and linear TV to create awareness.
While radio advert remains relevant in today’s modern world, can we say the same for its close counterpart, linear TV? Is linear TV still relevant in the marketing world? Of course, it is!
With linear TV, businesses can reach untapped audiences and optimize their reach. Hearing or seeing business adverts on the TV can intrigue listeners and viewers, prompting them to research the brand to learn more.
4. Cold Calling
Before emails and other instant messaging platforms existed, marketers relied on a marketing strategy known as cold calling to engage leads and increase brand awareness.
Business-to-business (B2B) and business-to-customer (B2C) companies leveraged cold calling to learn about their prospects, close sales, etc.
However, some marketers or companies cringe at the idea of cold calls as some individuals consider them intrusive. Regardless, it remains an effective marketing strategy that, when done correctly, can help establish a good relationship and trust between your company and prospective customers.
For your cold calling to be effective, you’ll need to personalize it and ensure you are using the right tone.
5. Direct Mail
Has the introduction of email marketing sent marketing via direct mail into extinction? While many people may agree that it has, the truth is, it hasn’t, at least not yet.
A study by Pebble Post showed that customers are more ready to consider items in direct mail, such as newsletters and postcards, when they are closer to buying. It also indicates that customers prefer receiving promotional offers the most via direct email.
Still think direct mail is dead or wouldn’t yield significant results in your marketing strategy?
And before you assume that direct mail is designed for the elderly, you should note that millennials respond well to direct mail. In fact, a USPS study showed that there is a greater chance of millennials taking action to market collateral through direct mail than their counterparts—Gen x or Baby Boomers.
The best way to boost ROI on direct mail is by sending it to those who have interacted with your business at least once. Such people wouldn’t ignore your mail or cuss you when they encounter one.
Traditional marketing isn’t dead, at least not all. There are some strategies that can help in your business’s marketing strategy. The best part? Some are more affordable and effective than their digital counterparts.
Yes, we live in the digital age. But even at that. You still need to rely on traditional marketing methods to reach untapped audiences.