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Why Kajabi is a Better Platform Than Thinkific for Online Course Creation?

As online learning continues to grow in popularity, more and more individuals and businesses are seeking to develop and launch their own online courses. The platforms for online course creation and marketing are also increasing in number. Two popular options in this domain are Kajabi and Thinkific. While both platforms offer a range of features and tools for creating and marketing online courses, Kajabi stands out as a superior choice in several key areas.


In this article, we will discuss why Kajabi is better than Thinkific for online course creation and marketing. We will start by comparing the pricing plans and features of the two platforms. Then, we will delve into the design and customization capabilities of both platforms. We will also examine the marketing and sales tools that Kajabi and Thinkific provide, as well as their customer support and user interface. Finally, we will discuss some common concerns that users may have when considering Kajabi or Thinkific, and we will provide answers to frequently asked questions.

Pricing Plans and Features

One of the most significant differences between Kajabi and Thinkific is their pricing plans and features. Kajabi offers three pricing plans: Basic, Growth, and Pro. The Basic plan costs $149 per month, the Growth plan costs $199 per month, and the Pro plan costs $399 per month. Each plan includes different features and capabilities, such as website creation, online course creation, marketing automation, and more.

In comparison, Thinkific offers four pricing plans: Free, Basic, Pro, and Premier. The Free plan includes limited features and capabilities, while the Basic plan costs $49 per month and includes more features. The Pro plan costs $99 per month, and the Premier plan is priced based on the number of active students enrolled in courses.

Design and Customization

Another significant difference between Kajabi and Thinkific is their design and customization capabilities. Kajabi offers a more user-friendly and visually appealing design compared to Thinkific. It provides users with a wide range of customizable templates, layouts, and themes. Kajabi also offers a drag-and-drop editor that enables users to customize their website and course pages easily.


Thinkific, on the other hand, offers a less intuitive and more limited design and customization experience. While Thinkific does offer some customization options, such as changing fonts and colors, it lacks the flexibility and user-friendliness of Kajabi.

Marketing and Sales Tools

Both Kajabi and Thinkific offer a range of marketing and sales tools. However, Kajabi provides more advanced marketing automation and sales features compared to Thinkific. Kajabi offers built-in email marketing, sales funnel creation, and affiliate program management. Kajabi also provides users with detailed analytics and reporting tools to track their marketing and sales performance.

Thinkific offers basic marketing tools, such as email marketing and coupon codes, but lacks the advanced automation and reporting features of Kajabi. Thinkific also requires users to integrate third-party tools to create and manage affiliate programs.

Customer Support and User Interface

Customer support and user interface are essential factors to consider when choosing an online course creation platform. Kajabi offers top-notch customer support, including live chat, phone support, and email support. Kajabi also provides users with a user-friendly and intuitive interface that is easy to navigate.

Thinkific also offers customer support, including email support, but lacks the live chat and phone support of Kajabi. Thinkific’s interface is also less user-friendly and more challenging to navigate compared to Kajabi.



In summary, when it comes to online course creation and marketing, Kajabi outshines Thinkific in several key areas. Kajabi’s pricing plans and features, design and customization capabilities, marketing and sales tools, customer support, and user interface make it a better choice for individuals and businesses looking to create and market online courses.

While Thinkific may offer lower pricing plans, it lacks the advanced features and capabilities that Kajabi provides. Ultimately, the choice between Kajabi and Thinkific depends on the specific needs and priorities of each user.

However, based on our comparison of the two platforms, we recommend Kajabi for its superior design, marketing automation, and customer support features, as well as its overall user-friendliness.


Can I migrate my courses from Thinkific to Kajabi?

Yes, Kajabi provides a course migration tool that makes it easy to move your courses from Thinkific to Kajabi.

Does Kajabi charge transaction fees?

No, Kajabi does not charge transaction fees, unlike Thinkific, which charges transaction fees on certain pricing plans.

Can I customize my course pages on Kajabi?

Yes, Kajabi offers a drag-and-drop editor that allows you to customize your course pages and create a personalized learning experience for your students.

Does Kajabi offer a free plan?

No, Kajabi does not offer a free plan, but it does offer a 14-day free trial so that you can test its features and capabilities.

Can I create a website on Kajabi?

Yes, Kajabi offers website creation capabilities that allow you to create a professional-looking website for your online courses and business.

Hi, I am Sadhana and thank you for stopping by to know me. I am a work-at-home mom of One Cute Baby and a firm believer in making 'working from home' success for everyone.

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