4 Key Customer Engagement Tools You Shouldn’t Overlook In 2023

Nowadays, boosting customer engagement can be a major challenge for businesses across all industries, as customers are bombarded with information everywhere. This means that there are various things constantly competing for their attention. Therefore, it can be difficult to capture your customers’ attention and ensure they stay focused on your products and services. However, there are some useful customer engagement tools that can help you increase customer satisfaction and provide value to your audience, as long as you know how to make the most of them. If you are unsure which tools you should be using right now, check out the suggestions below for more information.

Chatbots

Chatbots are becoming more popular and advanced every day, so now might be the right time to integrate them into your customer engagement strategy. There are many benefits of using chatbots, such as providing instant responses to customer queries, personalising the customer experience, and ensuring relevant product guidance. When customers come to your company with an issue, they often expect to be given a solution straightaway, which can make it difficult for customer service agents who might be talking to more than one customer at a time. This is where chatbots can come in handy, allowing you to respond to customers 24/7 and provide the right support, regardless of the issue.

Engagement Apps

Virtual meetings and online classes can be a great way to connect with your audience and provide them with valuable information. However, if you want to increase engagement, it can be a good idea to use engagement apps, which offer various features like word cloud polls, surveys, and Q&A sessions. Be sure to visit vevox.com where you can find out more about live word cloud polls, which are guaranteed to make your meetings and classes more engaging and fun. Vevox is an innovative real-time polling app, designed to help businesses of all sizes boost engagement, collect feedback, and encourage interaction in meetings.

Push Notifications

If you are looking for a way to remind your customers of your company, you may want to consider using push notifications. Most customers will likely be happy to download your app, but it’s up to you to encourage them to stay engaged. Push notifications may work best, if your app is designed to help them achieve a certain goal, such as learning new skills. Therefore, it can be a good idea to use push notifications to remind them of the services you have on offer. You can also remind of the time they have spent on a particular task, as well as what else they can do on your app.

Website Analytics

Your website is one of the most crucial elements of your online presence, so it’s important to find out how you can improve the user experience and maximise engagement. It can be helpful to use website analytics to get a better understanding of how customers tend to interact with your website. There are a few different metrics that you can have a look at, such as the number of visitors, bounce rates, average session duration, top traffic sources, and interactions per visit. Once you have all of this knowledge, you will have the opportunity to enhance your website and optimise your content.